For the 2022–2023 season, Mastercard will take Paytm’s spot as the BCCI title sponsor
The American multinational financial company Mastercard has announced its collaboration with the BCCI as the title sponsor for all international matches, both men’s and women’s, held in India, as well as domestic cricket matches organized by the BCCI, and all junior cricket U-19 and U-23 matches held in India.
With marquee properties such as the UEFA Champions League, the Cannes Film Festival, the Grammys, and the French and Australian Open Tennis tournaments, Mastercard has been heavily involved in sponsorships across multiple sporting and lifestyle-related events around the world.
They will take over from Paytm, an Indian Fintech company, who renewed their contract last time in August 2019 till March 2023 with a record bid of INR 3.80 Cr per match. A 58% increase has been noticed when compared to previous deals.
After announcing the partnership with BCCI Mastercard Chief Marketing & Communication Officer, Raja Rajamannar stated that “Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in several countries around the world. It is therefore particularly relevant and opportune for us to have acquired the title sponsorship rights for all home international and domestic cricket matches organized by the BCCI. “
In a recent statement, former Indian Captain and current BCCI President Saurav Ganguly talked about the change in sponsorship. He was quoted as saying, “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022–23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration.”